Our philosophy on privacy is simple: your personal data belongs to you. Be Transparent About What We Collect And How We Use it.
Last Updated: Nov 18, 2021
What's New: We wanted to make it even more clear what data we collect, why, and how we use it. We take your privacy very serious and we want you to know and really understand it because many apps don’t take the time to explain it in layman's terms. We hope we have done that here, but if you find anything unclear please contact us at https://www.hitemupapp.com/contact
By using the app you are also consenting to us sharing this data with our analytics 3rd party tools and services such as, but not limited to Google Analytics or Facebook. Hit Em Up also accesses your Apple contacts on your device and currently only uses said contacts locally on the device to provide you with the full functionality of the app.
You agree to provide your telephone number as a means to identify and create your account for Hit Em Up and provide you with the operability of the Hit Em Up Service.
By providing your telephone number on signup, you agree to having us (Hit Em Up and co) use this number to contact you via text message or telephone call to inform you about new updates, the status of your account, ask for your feedback, or provide you with additional support or app information. Further, we may share your telephone number with our partners as a means of understanding our user demographics and to help us advertise to new people who are similar to you. To be clear, our partner advertising Partners (namely Facebook and Google) will not advertise to you or contact you. Rather, they use your phone number to understand the type of person you are so that they can show our app to more people like you on their platforms. This is very common practice amongst all online businesses. We use a trusted 3rd party services to handle this login functionality and to store it securely.
We do not share your personal information with other parties unless lawfully requested by Law Enforcement or as required per the contractual agreements which govern our ability to collect crash reports, useful app-analytics, identify new prospective customers, and distribute the app to you. We would like to note that you can opt out of interest based advertising and tracking on iOS by going to Settings > Privacy > Advertising (as per instructions here: https://support.apple.com/en-us/HT202074).
What Data We Collect:
For the app, Hit Em Up, itself, we retain your telephone number, device name, and UDID on iOS and Secure Android ID on Android, GCM Tokens, and other forms of cookies to track behavior in the app and help us improve the app and reach more customers like you.
As of version 3.0 (beta), we maintain and store your contacts and groups for the purposes of providing you service on multiple devices. This personal information is not shared with any third parties but may be processed by other services including AWS web services by Amazon who hosts our servers and MongoAtlas, our database management tool.
Our website retains a copy of all comments on blog posts and we retain your support tickets indefinitely in G-Suite by Google until you request us to delete them.
We employ some metrics tracking in our app to understand your usage such as when you click a certain button, at what time, and in what order. This information is anonymized and used solely for improving the app experience. Google Analytics collects this information and stores it per the terms of the retention policy below. Crashalytics also stores your crashes for 90 days for us to find bugs in the app. Google stores metadata such as Installation UUID, Secure Android ID, Mobile ad IDs, and IP Addresses (for 10 seconds for an internal dashboard they provide to us). This data is not associated with your account but is anonymized.
Our analytics partners (Firebase/ Google and MixPanel) store analytics data for up to 180 days or until you request from us to have it removed. Facebook only uses your phone number or email address that you used to create an anonymous or semi-anonymous reference to your demographic information for our ad campaigns directed towards new customers who are similar to you. They do not share your contact information and nobody has permission to advertise or contact you except Hit Em Up via Facebook or other platforms by you providing this information to us.
Crash reports and identifiers are stored up to 90 days. Your user profile (telephone number, subscription and purchase data, and message metadata such as the number of messages you send and date of sending) is stored until you request us to delete your information. If we delete certain information such as your telephone number, we cannot provide you service in the future as that information is necessary for the app to function.
Some data can be deleted such as your contacts information or groups and other app settings in version 3.0 beta and above, but it may cause unintended bugs in the functioning of the app would likely make it functionally inoperable if not performed through the app in standard means.
We recommend only deleting your data with us if you do not intend to utilize our services ever again or if you are willing to start over and lose your in-app settings and purchases.